ESTABLISHING OUR FOREGROUND
Built on Stability
An investment group spanning food, coffee, pistachio, nuts and legumes, retail, real estate, stores and packaging — built on family values since 1978.
ABOUT US
Forty-seven years of integrity, quality and growth
1978
Founded
10+
Companies
47
Years
Founded in 1978 by Mahmoud Abu Odeh in the import and trading of food products, Elaf Investment Group has grown into one of Jordan's leading family-led investment groups — a unified portfolio of pioneering companies in food industries, coffee, pistachio, nuts and pulses, retail, real estate, and packaging.
OUR PURPOSE
To build enduring businesses that nourish communities and set new standards across every market we serve.
Quality
Excellence in every product and service we deliver
Trust
Built over decades with partners, customers and communities
Growth
Patient, principled expansion across new markets
Our Principles
Our Values
Quality
Uncompromising standards across every product and service we deliver.
Commitment
Long-term partnerships built on consistency and follow-through.
Integrity
Transparent operations rooted in family values and trust.
Empowerment
Investing in our people and the communities we serve.
Excellence
A relentless pursuit of better — recognised nationally and globally.
Customer Centric
Every decision begins with the customer experience in mind.
From 1978 to today — milestones in our journey.
Our Story
One man. One trade. Mahmoud Abu Odeh starts importing food products in Amman.
Abu Odeh Bros. Co. is founded. The Elbasha brand enters Jordanian homes.
SEASTAR begins pistachio operations in Aqaba. Al Rayhan reimagines the roastery.
Food, coffee, pistachio, retail, real estate and packaging — one unified group.
47 years · still growing
OUR COMPANIES
United in Vision, Empowered by Excellence
Abu Odeh Bros. Co. Ltd.
A leading manufacturing and distribution company
Abu Odeh Stores
A journey of excellence since 1987
SEASTAR Foodstuff Manufacturing & Trading
Redefining pistachio excellence
Al Rayhan Stores for Filling & Packing
A signature store experience
Marouf Food Industries (Marouf Coffee)
Passion for coffee
Golden Arms Real Estate Company
Foundations for the group's growth
HONORING EXCELLENCE
Recognised at the highest national level
King Abdullah II Award for Excellence
Silver Jubilee Medal
Order of Industry for Employment Pioneers
Top 100 Companies for Job Creation in Jordan
When I was first appointed CEO of Elaf Group, I knew I was stepping into a great responsibility — to lead a proud family business into its next phase of growth. I took the helm of an exceptional group of companies, built as a continuation of my father's legacy, which began in 1978 with a vision to lead the market through quality food products. Like any united family, our business thrives when we act responsibly and support one another. Today, we aim to elevate expectations around how good food can impact daily lives, through a relentless commitment to excellence and a passion for going the extra mile to ensure customer satisfaction.
Mohammad Abu Odeh, CEO
Our Global Reach
47 years of growth — by the numbers
